A friend of C*Squared Associates, Shasta with Outrageous Fortune, recently asked us to help strengthen her social media presence and grow her blog audience. Cherie suggested a handful of strategies and Shasta will periodically post about what she’s found through using those tools and resources.
First, a couple sites Cherie recommended to Shasta (that might be helpful to you, as well):
1. Lynda.com. This is a subscription service that provides training videos on a myriad of topics, from software to social media. Cherie suggested one specific video on keyword research. (You can access that video once you sign up!)
Armed with Cherie’s suggestions, here are some snippets from Shasta’s recent blog post:
Google Analytics is a free service that gives you mountains of data on your traffic, such as where you guys come from, how long you stay and how many pages you look at (don’t worry, you’re still anonymous).
Do you know about Google Analytics? If not, we highly suggest you get to know about it. Sign up for the (free) service and track your traffic, see what posts people are most positively responding to, and where your readers are coming from.
Keyword research is a big, big project that I haven’t had time to really get into right now. But I need to make time, because it is essential for making SEO (search engine optimization) work. The basic premise is this: people enter phrases into search engines to answer a question or find specific information. If you can use the terms searchers use but not many websites use, then you will rank high in their search results.
Shasta defines “keyword research” so straightforwardly and if you want to build your website or blog traffic, we think this is a must-know topic.
Title tags are one of the top things search engines look at to match searches, so it’s best to put a keyword-rich description up there.
She’s right again! Title tags are often overlooked but incredibly important.
Head over to Outrageous Fortune to read the full post and follow along as she continues to use easy tools and resources that C*Squared has suggested to her in order to measure her growing blog.